As the ReelData moves into its next phase of growth, Ocean Tales has been chosen to take over the baton from Øystein Falch of Inocap and help ReelData build a stronger local presence and broader organization in Norway.
Over the past two years, ReelData has significantly increased its visibility and commercial traction in the Norwegian salmon farming industry thanks to the work done by Øystein Falch of Inocap.
“Ocean Tales takes over the baton from Inocap with great market awareness, established industry relationships and a developed pipeline of opportunities – providing a strong platform from which to accelerate ReelData’s continued growth in Norway.”
– Pål von Zinke Herstad, Ocean Tales

From October 2024 through August 2026, Øystein Michael Falch of Inocap represented ReelData in sales and business development in Norway.
“Øystein has done a strong job of representing ReelData in Norway and increasing awareness of the benefits of our technology. We appreciate the work Øystein and Inocap have done in positioning ReelData and our solutions in the Norwegian market.”
– Matthew Zimola, CEO of ReelData
Inocap provided ReelData with one dedicated senior commercial resource in Norway.
For the next phase, ReelData has chosen to work with Ocean Tales, providing access to a broader local organization and additional personnel resources to support further growth and an expanding customer base.